DBN is an online publishing platform primarily oriented on the Austrian audience.
Its specific newspaper-like layout turned out to be very successful, as the site has a lot of unique hits. It took a lot of fine tuning to achieve good performance.
The name “Du bist Nachrichten” (You are news) implies that the users influence the content by voting, thus promoting the most interesting articles.
If you are interested to see this in action – have a look here, hope you like it.